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INTELLIGENT TV PROCESSING – The Cognitive Processor XR understands how humans see the real world to deliver intense contrast with deep blacks, high peak brightness, and natural colors.
OLED CONTRAST – XR OLED Contrast Pro technology allows you to feel the beauty of OLED with immersive depth and realism, pure black, and lifelike brightness.
A wider sweet spot lets everyone have the best seat in the house. Fully enjoy the thrill of Dolby Atmos and DTS:X with Vertical Surround Engine, S-Force Pro Front Surround and 360 Spatial Sound Mapping

INTELLIGENT TV PROCESSING– The 4K HDR Processor X1 delivers a picture that is smooth and clear, full of rich colors and detailed contrast.
INTELLIGENT MOTION HANDLING – See blur-free picture quality in fast-moving sports and action-packed movies with native 120Hz refresh rate and Motionflow XR technology.
WIDE SPECTRUM OF COLORS- Reproduces over a billion accurate colors resulting in picture quality that is natural and precise, and closer than ever to real life, enhanced by TRILUMINOS Pro.

HANDPICKED BY AMAZON: They did the research so you don’t have to..Image Aspect ratio:16:9
FULL ARRAY LED CONTRAST – Precisely controlled backlighting delivers deep black, high peak brightness and is further enhanced by XR Contrast Booster 10 for real-life depth and detail.
INTELLIGENT TV PROCESSING – The Cognitive Processor XR understands how humans see to deliver intense contrast with deep blacks, high peak brightness, and natural colors.

LIFELIKE PICTURE– The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
OLED CONTRAST AND COLOR– Pure black, lifelike brightness, and billions of accurate colors enhanced by XR OLED Contrast Pro and XR Triluminos Pro.
Fully enjoy the thrill of Dolby Atmos and DTS:X with Vertical Surround Engine, S-Force Pro Front Surround and 360 Spatial Sound Mapping

INTELLIGENT TV PROCESSING – The Cognitive Processor XR understands how humans see to deliver intense contrast with deep blacks, high peak brightness, and natural colors.
MINI LED CONTRAST– Thousands of Mini LEDs are controlled with absolute precision by XR Backlight Master Drive delivering unprecedented contrast with deep blacks, natural colors, and maximum brightness.
Fully enjoy the thrill of Dolby Atmos and DTS:X with Vertical Surround Engine, S-Force Pro Front Surround and 360 Spatial Sound Mapping

4K offers four times the detail of Full HD, with a resolution of over 8 million pixels bringing extra clarity to corporate display, education, and digital signage applications.
4K X-Reality PRO upscales pictures closer to true 4K quality. Images are sharpened and refined in real time, revealing extra detail from lower-resolution picture sources.
BRAVIA features a slim, contemporary blade design, with a narrow screen bezel that adds an extra touch of refinement to any interior.

LIFELIKE PICTURE– The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
MINI LED CONTRAST AND COLOR – See ultimate contrast from thousands of Mini LEDs and billions of accurate colors, all precision-controlled by the XR Backlight Master Drive and XR Triluminos Pro.
360 Spatial Sound Mapping for a whole new surround experience